Article written by Jean-Pierre Rabbath, CPTO and Rob Brouwer, CEO Jobrapido

What companies hiring talent need, are highly qualified candidates applying to their job openings, ultimately resulting in successful hires to fill vacancies.

However, many companies find themselves swamped with irrelevant traffic and an excess of unqualified applicants. This situation leads to inefficiencies, wasted time, and a loss of return on investment. This challenge is becoming even more pronounced due to the rapid adoption of GenAI by job seekers.

The GenAI Wave of Unqualified Candidates

The rapid adoption of GenAI by job seekers is creating a thin borderline between qualified and unqualified candidates:

• Rise of Gen AI in Job Applications: a growing number of job seekers are utilizing AI tools to streamline their application process. This has led to the submission of CVs that appear nearly identical and flawless, creating challenges related to authenticity.

• Integrity in Assessments and Applications: cheating in the application process and during assessments using Gen AI has emerged as a significant concern. Major financial institutions are forming collaborative task forces to address this issue.

It is the responsibility of assessment vendors to step up and identify truly qualified candidates. The problem is not new, but with GenAI it has become even more challenging.

In the past, many candidates applied for positions even if they didn’t meet all the qualifications, and software tools relied on keyword matching to assess candidates. GenAI now has the potential to enable a shift from “keyword” qualification to more sophisticated methods.

However, merely submitting a resume will no longer suffice. There must be a more comprehensive approach, and the entity that can address this most effectively will emerge victorious. LinkedIn and Indeed, while formidable, have not yet solved this challenge because they do not conduct pre-assessment or verification before allowing applicants to apply.

Jobrapido Plays a fundamental Role in Resolving the GenAI Unqualified Candidates Wave

Jobrapido has always made it its mission to deliver qualified candidates on demand. We will continue to improve in delivering a higher quality and quantity of qualified candidates right at the beginning of the hiring funnel. By doing so, we aim to reduce the challenge posed by GenAI cheating, making it a more manageable issue, at least in the short term.

The solution lies in thoroughly qualifying candidates before delivering them in the appropriate volumes, resulting in a supply of qualified candidates on demand.

How does Jobrapido do this?

Three-Step qualification in the sourcing and matching phase of the recruitment process.

1. Source high-quality, fresh traffic from Google, Bing, Facebook, and Social Platforms using SEM with job taxonomy targeting instead of keyword purchasing.

• We utilize a taxonomy system to bridge the gap between job offerings and job seekers. All the jobs listed on our website are accurately categorized into our own taxonomy, which includes over 12,000 occupations. We employ this taxonomy to acquire relevant traffic that aligns with the specific job listings on our platform.

• This approach significantly differs from traditional keyword purchasing, where the primary focus is on traffic conversions (yield) rather than ensuring that we attract the right job seekers for the available job positions.

• Our ability to implement this strategy stems from our extensive use of historical and current data, involving many terabytes of information. This data enables us to identify which sources of traffic are effectively converting into qualified job seekers who actively apply for positions.

2. Qualify incoming traffic through AI-driven taxonomy matching.

• We match all relevant jobs to the job seeker and their search profile.

• AI ranks jobs, placing the most likely-to-be-clicked and applied-for jobs at the top.

• AI infers the intended job search by expanding the search and matching process to include more highly relevant jobs. This is where the true power of taxonomy matching, and machine learning comes into full play.

3. No More CVs! Hyper-qualify the job seeker by utilizing behavioral data to construct a detailed job seeker profile within our 120M community.

• Job seekers sign up to create their profile (No more CVs) for the community to receive relevant job opportunities. We send out more than 30 million notifications per day, each containing relevant job listings for job seekers.

• Job seekers’ profiles are no CVs, but skill-based personas, created based on their click behavior and AI learning. Every click, saved job, or application contributes to building the job seeker’s profile with increased confidence on which skills and interest the job seeker has. This continuous process of AI learning enhances the relevance of the job recommendations we provide.

• We employ predictive reactivation strategies for job seekers throughout their lifetime. Our algorithm leverages terabytes of historical data to predict when job seekers are most likely to become active again after securing a job opportunity.

Jobrapido delivers qualified candidates on demand, and you only pay for what you receive.

After the 3-Step qualification process to ensure highly relevant and converting job seekers, we deliver these qualified candidates to our clients:

1. Optimize quality through connectivity:

• Set campaign goals for CPA, volume of applications, and pacing.

• Implement an API feedback loop or utilize ApplyRapido for seamless integration to measure results, including the number of applications, CPA, and conversion rates.

• Utilize programmatic channel optimization to achieve our clients’ campaign goals.

2. Pay only for the qualified candidates you receive:

• Set pricing (CPA) per campaign or per application.

• Evaluate the volumes and quality of applications.

• Ensure that you pay the right price for the right volumes of qualified job seekers.

3. Personalized service, reporting, and real-time dashboarding:

• Benefit from dedicated customer success support to set up campaigns, establish integration connectivity, and define campaign goals.

• Receive weekly reporting and real-time access to a dashboard for tracking and steering results.

• Engage in regular partnership performance reviews and optimization calls.

The adoption and impact of GenAI is just starting.

It will soon become mainstream and is already hitting the recruitment industry.

The solution for the problem of “cheating” the application and the assessment lie with the Candidates Assessment vendors. Nevertheless, a big part of the problem of unqualified applies can be tackled in the sourcing & matching part of the recruitment funnel. So, hyper qualifying candidates is essential before they enter the application and assessment process.

This is where Jobrapido is taking the lead by vastly innovating in an industry which has taken more than 20 years to move from post-and-pray to paying for applies.