Media Event Amsterdam

With Programmatic recruitment Jobrapido offers the ‘Amazon’ experience to win the war for talent

Jobrapido presented in Amsterdam insights of the research about vacancy pressure and labour shortage in the Netherlands

The labour market in the Netherlands is one of the most developed in the EU and even in the world, with a local total workforce of 9.2 million people and an unemployment rate at 3.3%, equalling 319.000 people. To explore its current state, opportunities, risks and evolvement trends, Jobrapido – with around 1 million registered users in the Netherlands – conducted with Intelligence Group a detailed research and a survey on the Dutch labour market scenario and jobseekers’ attitude toward the job search. The findings demonstrate that the current situation creates numerous job opportunities but in fact might turn into a threat that challenges companies in finding the right employees and slows down the people’s professional growth.

Both research and survey results were presented at the media breakfast organised on October 29, 2019 in Amsterdam. The purpose was to discuss the key findings with recruitment experts and industry journalists, in order to tackle Jobrapido’s technological solution related to recruiting mismatch.

Key research findings: mismatch in the Dutch labour market

The low unemployment rate in the Netherlands, combined with one of the highest vacancy rates in EU (3.3% compared with an average 2.3%) is in fact turning into a high vacancy pressure and consequently in a growing challenge for companies: labour shortage. In Q3 of 2019, 25% of employers experienced obstruction in production or other activities due to the difficulty of finding qualified workers.

In terms of occupational fields, the most impacted from the highest vacancy pressure level are Installation, Repair and Maintenance (14:1), Engineering (8:1), Construction and Mineral Extraction (7:1), Transport and Transportation (4:1) and Production (4:1). The occupations most in demand, such as Customer Service Representative and Production employee also show a vacancy pressure of 5:2 while Service Engineer, Truck Driver and Warehouse Worker a worrying vacancy pressure of 5:1.

From a regional perspective, the vacancy pressure is the highest in province Utrecht with a pressure of 5:1. This means that there are 5 vacancies available for one active jobseeker. Noord-Holland has a pressure of 4:1, which is still a huge scarcity. The same goes for Noord-Brabant and Gelderland, with a 4:1 ratio.

Surprisingly, on the other hand, despite of low unemployment rates and difficulties to find the talent companies need to grow, research by Jobrapido among Dutch job seekers reveals that the majority of respondents (58%) think that finding a job in the Netherlands is still difficult (39%) or very difficult (19%).

And that’s regardless of the fact that Dutch job seekers prove to be flexible, as 90% affirms to be available to travel for work (81% up to 50km), 73% is available to accept a job even if it is under his or her current job level, and 1 over 3 of the majority that are willing to do courses to improve their chance to get new job would pay for an educational course to enhance their career opportunities.

Programmatic recruitment and Smart Intuition TechnologyTM – the solution for recruiting mismatch

Bringing relevant vacancies to the attention of relevant candidates is the key, and that’s what Jobrapido does with Programmatic Recruitment and its Smart Intuition TechnologyTM – a solution combining taxonomy and artificial intelligence – to automatically match vacancy and job seeker to provide best candidates in target, on demand, and best targeted vacancies to jobseekers.

There’s a paradox in the market that needs to be solved to allow the business to grow and workers to progress their working perspective,” states Rob Brouwer, CEO of Jobrapido. “Therefore, a new approach is needed to solve the recruiting mismatch. Our solution is to solve the paradox on the market providing at the same time the best targeted candidates to employers and best targeted offers to jobseekers, when and where they are needed. We want to bring the Amazon experience to recruitment, which means matching the needs of employers and candidates in one, personalized and convenient online experience. The innovative application of state-of-the-art AI technologies and Programmatic advertising principles to recruitment sector means that instead of job posting there are integrated campaigns that deliver automated matching in real time, with contents that are relevant to a specific user.” continues Brouwer. “We are able to do this also thanks to the support of our Smart Intuition TechnologyTM. Instead of keyword matching, the solution lies in taxonomy and semantic matching.  Instead of broad audiences and mass marketing – the communication is personalized: here relevance is the key.

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