We all have our own brand. A clear and recognizable trademark, our style, our reputation that we build and communicate to others. This is what is commonly referred to as personal branding today.
In the world of work, knowing how to communicate and having a clear understanding of the perception that others have of us has become fundamental.
Here my 5 tips for building a successful personal branding – and the most common mistakes to avoid.
1. Be focused
Being focused helps you position yourself as an expert in a sector and helps you build your personal brand thanks to the most important quality: credibility. Always be true to yourself. Look for sources to back up your statements. Get your hands dirty and show that you know what you are talking about with specific, operational and technical examples. Maintain a proactive and constructive communication line.
2. The pitfalls to avoid
Don’t be a know it all. You will be untrustworthy, and you will be easily criticized. Never look for answers that are too high. It’s better break down problems into small parts and find solutions step by step. Being able to put all the small solutions in the system will be a natural process. Finally: check all available means. When you change the photo of your LinkedIn profile, check that the other profiles are consistent. If you cannot maintain the same behavior on all public social media it’s better to choose only one.
3. Be consistent
Will the future of personal branding be 100% digital? A coherent personal brand does not differentiate the digital image from the non-digital one. It is essential to be yourself and to publish a coherent image. Being a dragon behind a keyboard and lamb in person is an example of an inconsistency in personal branding that doesn’t work and doesn’t reflect well on a person.
4. Develop a strategy
Build a small editorial plan and follow it in an almost militant way. Focus on your area of expertise, spend some time each week on strategy and some time on operations.
5. Don’t forget to monitor
Tracking your profile on Google helps you understand what information about you is available. Whenever you take an uncomfortable position on social media, take the time to read and reread what you are writing to make sure that the content cannot be subject to interpretation. Once fed into the net, it will be virtually impossible to take it back.
So, in conclusion, don’t leave your digital personal branding to chance.
Internet is a powerful tool but it should be used with good judgment and farsightedness. The opportunity of sharing our thoughts is an important 2.0 democracy’s achievement but it remains essential to consider the possible impact that what we say will have on the future.
Sharing is not being!